A year+ long in-the-making signature campaign demonstrating J&J’s commitment to patient-first care and positive patient outcomes while highlighting individual stories and celebrating those that make this possible. This project started with a big idea and months of facilitating strategic work with key senior stakeholders and weeks long legal MLR and Veeva reviews with various creative & messaging iterations. The campaign was so successful it was sought after at the global level and infiltrated assets across the entire J&J brand portfolio. First launched at their annual National Sales meeting, this project entailed hundreds of assets and trafficking to adapt to various internal & external needs including organic and paid media, web & social, video production, patient-facing materials, eye-care professional materials, product integration collateral, and including at various branding booth needs at the American Academy of Ophthalmology(AAO) and the American Society of Cataract and Refractive Surgery(ASCRS) conferences.