Full transformation from content to creative development of the current beyond cataract website into a new fresh brand identity with a custom new logo. The 6-month engagement entailed frame outs, content refinement, and a new user friendly interface. Process included a multiple of client stakeholders and continuous iterations within Figma of both desktop and mobile formats. Project required a deep dive of technical product information, discovery and audit of current website, and assessment of key opportunities for improvement. Website launched with great success mid 2022 and remains J&J’s source of truth for all their cataract products along with a key driver to consumers to locate a doctor and convert sales.