Opportunity to help facilitate strategic development including messaging, headline and tagline, along with key reasons to believe for a J&J next generation cataract technology. Project included engaging naming experts, marketing-place infringement research, overall creative look and feel including color exploration, and full build-out of an image library to launch future products at J&J. Engagement of translation services of regional needs and APAC, EMEA regions along with other regional considerations. Engagement entailed work across time zones, MLR and legal review within Veeva, and market research feedback to tailor execution back to the client brief and feedback from the marketplace. Message map conducted to bring forward key reasons to believe and differentiators to ground creative and content work.