The Campaign

This Uber campaign, designed to launch on National Coming Out Day, was meant to celebrate every day moments the LQTBQIA+ community decide to come out and reinforce Uber’s commitment for individuals to have the right to move as they are, every day. This project was less than a 2-month engagement, requiring quick sprints of work to build-out a full strategic platform and facilitate a creative concept that would ultimately lead to a full suite of campaign assets. The overall engagement included influencer talent engagement direct with agent partners and 3rd party vendors, contract negotiations, full video production and onsite photoshoot coordination with logistics. Final delivery included full production-ready social assets and a Go-To-Launch coordination plan amongst influencers and all Uber owned channels. The 2 month stint required full client management, several approval rounds with Uber leadership, and full legal reviews to meet all Uber requirements. The launch was hailed as a great success with tens of millions of impressions across the lifecycle of the campaign.