Consumer playbook to help Essence Cosmetics bring Pride 2022 to life and provide both a tactical guide as well as a channel plan. Campaign designed to be own-able and relevant 365 days out of the year (not just Pride) to celebrate being uniquely you and embrace ones individuality. Facilitating strategic & creative development along with full client communication to guide the internal teams back to brief. Project entailed an artist partnership for a custom background artwork with full contract and usage rights negotiation.