adidas x Brooklyn Ballet x Extra Butter

Lower East Side, NYC

 

Hyper-local brand experience developed through a holiday themed special event to launch the collaboration between adidas, Brooklyn Ballet and Extra Butter. Through both in-store and on-location events alongside a performance of the Nutcracker at the Kings Theatre, event included coordination of a flash street performance with the Brooklyn Ballet, including a DJ and catering to drive engagement.

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adidas EQT x Finish Line