B2B marketing engagement over an 8-month stint to shift consumer sentiment of Ricoh USA from just a printing company to a digital solutions and innovations company through thought leadership and signature custom branding. Management of inter-agency teams (IAT) that produced a full integrated marketing plan (IMP) which included a competitive audit, market strategy & opportunities, messaging, audience segmentation, hierarchy, and a suite of brand assets along with media plan implementation. Full client communication, budget & resource monitoring, and facilitating of internal workflows to meet client deadlines.