5th Ave Puma Flagship Store

New York, New York

A bespoke permanent basketball performance space as part of the grand opening of Puma’s 5th Ave flagship store, a fully immersive experience complete with graphic wraps, large-scale LED neon lightning, custom weathered court lines, basketball backboard, and digital screens to drive engagement. Culminated in the store launch event including the Global CEO of Puma, Creative Director of Puma Basketball, heads of retail division, and several sponsored athletes and VIPs.