adidas Prophere

Soho, NYC

Wicker Park, Chicago

Born out of a CCTV culture, build produced with thinly painted OSB, bold exposed tape marks, custom flickering fluorescent lighting, and visible cameras to bring to life a raw and gritty aesthetic as seen in the campaign imagery. Cameras specifically trained on shoes, customers and synced to a live feed cctv embedded within Prophere booth for a selfie moment sparking customer engagement.